A Lunar New Year greeting card featuring an illustration of a traditional 'dancing lion'. The text is set in bright, bold red and the background is a festive gold. The card is mocked up against a gray background and a scattering of gold paper 'coins'.

Lunar New Year card

A playful take on a traditional greeting

For this Lunar New Year greeting card design, I aimed for a fresh, energetic aesthetic that incorporated traditional festive elements from my home of Taiwan, such as the “dancing lion” decked out in red and gold. I chose Taiwanese foundry Justfont’s Burnfont, an eye-catching heavyweight that demands attention, and set it in an energy-packed bright red to contrast with the golden-yellow background. A traditional pattern rotated at an angle adds even more dynamism to the card, which comes in a red envelope — the traditional way to gift new year’s money.

Four envelope icons displaying the color palette of the design. A line of text set in Burnfont displaying the color palette of the design.